About the trout flies

Trout flies are featured in our logo and web site for two reasons. First, the typical image of an incentive is the stick and carrot - a crude design at best offering only two options, the length of the stick and the size of the carrot.  In contrast, there are thousands of trout fly patterns, each tailored to very specific stream conditions.  The well-constructed fly is a simple, but elegant design that can be extremely effective.  The second reason for the logo and theme is that the firm's founder likes to tie flies and fish!